Spider-Man Loves Starbucks in This Viral Marketing Ad
Sony has been hard at work promoting Spider-Man: Homecoming, which swings its way into theaters next week. Of course, no ad campaign is complete without some viral marketing.
In the clip below, Spider-Man swings down on unsuspecting Starbucks customers to grab a cup of cold brew coffee. The customers are all obviously shocked at the prank, and plenty of kids get excited.
There seems to be a whole sub genre of viral ads that involve prancing people buying coffee. I recall an excellent promotion where a woman gets possessed in a coffee shop, and that scared a lot of people. This is one of the more tame viral marketing ads in this sub genre, but it's still pretty fun to see everyone get excited to see Spider-Man. There's also an obligatory Stan Lee cameo.
Be sure to check back on the site within the next few days, as our Spider-Man: Homecoming review will go live soon.
Spider-Man: Homecoming hits theaters on July 7.